The inspiration behind Art by Dhaaga stemmed from a shared passion for creativity and a love for crafting beautiful things. Each of the three women had a unique journey that led them to discover the joy of embroidery and handmade crafts. 

For Maya, it was a childhood spent watching her grandmother weave intricate patterns onto fabric, sparking a lifelong fascination with embroidery. For Aisha, it was a moment of uncertainty when she stumbled upon an embroidery workshop while travelling abroad, reigniting a dormant passion for creativity. For Priya, it was a deep-rooted connection to her cultural heritage, where embroidery was not just an art form but a cherished tradition passed down through generations.

As fate would have it, these three women crossed paths in a local crafting community, they bonded over their shared love for embroidery and handmade crafts. With every stitch and brushstroke, they poured their hearts into creating unique and customized handmade products that enhance one’s beauty and touch the soul. They found solace and companionship in each other’s company and soon realized they shared a common dream – to turn their passion into a business.

The name “Dhaaga” held special significance for the trio. In their native language, it means “thread,” symbolising the intricate threads of creativity that bound them together and the journey they embarked upon to weave their dreams into reality. It was a name that resonated with them on a deeply personal level, capturing the essence of their craft and their shared vision for the future.

For them, the essence of beauty lay not just in the intricate designs adorning their creations, but in the heartfelt thoughts and ideas woven into each piece. They believed that the greatest gifts were those that came from the heart, and so, armed with needles, threads, and boundless creativity, they set out to share their treasures with the world.

Their products were not just beautiful; they were a testament to resilience and craftsmanship, meticulously crafted from premium materials to stand the test of time. From enchanting embroidered pendants to whimsical bow clips, each creation was a labour of love, infused with the magic of their collective imagination.

But Art by Dhaaga was more than just a brand; it was a promise – a promise to elevate the consumer experience by offering a curated selection of embroidery gifts, hair accessories, jewellery, and clothing that spoke to the soul. With every purchase, customers were invited to be a part of their story, to embrace the artistry, and to celebrate the beauty of handmade craftsmanship.

As the brand continued to grow, so did its commitment to creating beauty in all its forms. With every stitch, they stitched together a tapestry of dreams, weaving a legacy that would endure for generations to come. And so, the journey of Art by Dhaaga unfolded, guided by the simple belief that true beauty lies not just in what we see, but in the stories we share and the connections we make along the way.