— 🌸 Behind the Threads —
Our Story

Where a spark turned into a dream stitched with love.

✨ How It All Began

One ordinary day, I came across a simple embroidery video 🎥.
But something about the calm rhythm of the needle, the colours, and the softness of every stitch made my heart pause. It felt like a quiet calling.

That very evening, with a mix of curiosity and excitement, I ordered my first set of embroidery materials online 🧶 — not knowing that this tiny step would change everything.

🪡 The First Stitches

My first pieces were far from perfect.
Tiny flaws, uneven stitches, shy colours… but they carried something special — a feeling.

I wore one of those imperfect creations to a family function 💃, just to see how it felt.
To my surprise, everyone noticed.

“Where did you get this?”
And when I said, “I made it,” their eyes lit up ✨.

That moment planted the first seed of confidence in me.

💛 From a Hobby to a Heartfelt Journey

Slowly, family and friends began asking me to make pieces for them too.
I stitched each one with nervous excitement, hoping they would like it —
and they didn’t just like it…
they loved it ❤️.

Word spread. Referrals came. Orders started flowing in.
And somewhere along the way, my passion turned into a purpose.

The Dream Became a Team

Parul — The Backbone Behind the Scenes

That’s when my sister, Parul, joined me 🤝.
She took over packing 📦, organizing, quality checks, and kept the entire backend running smoothly.
What started as my dream soon became our dream.

Lokesh — The Wings to Fly

Then we met Lokesh.
We approached him just to design a logo 🎨…
but he saw the spark in our work and believed in it deeply.

With his digital skills 💻, branding sense, and marketing support,
he helped transform our small craft table into a growing brand.
He gave Art by Dhaaga the wings it deserved 🚀.

Together, we became a team —
a tiny family building something big with love.

🌼 And That’s How Art by Dhaaga Was Born

Today, Art by Dhaaga stands as a celebration of handmade beauty.
Every product you see — from hairbands to winter caps —
is made with the same love, care, and attention as the very first piece I stitched.

This brand is built on:
❤️ real hands
❤️ real stories
❤️ real emotions
❤️ and the strength of family 

When you shop from us, you’re not just buying an accessory.
You’re supporting dreams, passion, and the people behind every stitch.

💌 Thank You, From the Heart

You are now a part of our story —
a story stitched with hope, courage, family, and endless love.

Thank you for being here.
Thank you for believing in us.
Thank you for choosing handmade.

With all my heart,
Tanu
Founder, Art by Dhaaga 🫶